Our Story

Since 2014, BĀSAN Cord has done more than refine a household product that everyone needs. Guided by a family-driven mindset, we bring together materials from around the globe to create the most structurally sound, unique, and flexible chargers on the market.

BĀSAN Cord has created opportunities for both friends and family. We take care of our own, customers and employees alike. All orders ship directly from our home base in southeast Michigan. To achieve optimal results for our customers, our products are rigorously tested and vetted before you can buy them, ensuring every charger is worth your money.

We’ll give it to you straight.

No spinning our customers in circles.

Built to Last.

Just because most chargers are too short, boring, and break easily doesn’t mean they all have to be that way. We take pride in our unique designs and durability.

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Built for Style.

BASAN Cord produces sleek, effective chargers for all kinds of ports including micro-usb, lightning, and type-c. We want our customers to be able to boast the coolest cords on the (charging) block.

BĀSAN Cord produces sleek, effective chargers for all kinds of ports including micro-usb, lightning, and type-c. We want our customers to be able to boast the coolest cords on the (charging) block.

Built for You.

We want to provide technology that suits any lifestyle. We also want you to feel like your charger is your own and like you never have to wonder whether you accidentally grabbed someone else’s on your way out of work, class, or the house. Most of al…

We want to provide technology that suits any lifestyle. We also want you to feel like your charger is your own and like you never have to wonder whether you accidentally grabbed someone else’s on your way out of work, class, or the house. Most of all, we want to expand our customers’ idea of what a charger can be. Our cords are not just a replaceable example of planned obsolescence, but something built to last. By family, for everyone.